Image from Flickr user Oyvind Solstad

First of all, the World Wide Developers Conference is already conference full of fanboys who eat, sleep, and bleed the brand.  They already love Apple and its technologies (iPhone, OSX, you name it), and have even traveled to San Francisco and paid for tickets to learn how to develop more beautiful, efficient, and advanced applications on top of these platforms.  It’s not as if Apple needs to do much to convince these developers to continue to use their platforms.

Instead, Apple creates a technology-infused-media-monolith to both visually stun attendees and remind them: your app could be here.  What developer wouldn’t want to see their 99 cent application that finds your beverage of choice, takes a photo of it, Tweets it, and posts it to your Flickr feed while simultaneously posting it on your blog showing up for all the World [Wide Developers Conference] to see?

Blip, fade… blip, fade… I’m already mesmerized.

It’s a great reminder of potential — both of technology and what we can do with it.  It may not be the first hyperwall out there, but it is still stunning.  So ask yourself, what can you do with existing technology, a little bit of effort¹, and some outside-the-box thinking?  I know I’ll be daydreaming all week.

Note 1: Ok ok, who knows how long it took developers to use the OpenCL API and how long they were given to get it ready for WWDC based on when this hyperwall concept was dreamt up.  Point is, it’s feasible.  :)